Sustainability Challenges

Working across multiple regions, Point has to consider each region’s capabilities, availability of materials and recycling methods. This of course adds a layer of complexity when designing sustainable solutions for its clients.

Point chose to use Sustain® as it has been specifically designed to measure display items, rather than other solutions which were focused more on the building and construction industries. This makes the results it produces both relevant and reliable. 

Benefits of Sustain®

The ability to compare displays against proposed alternatives is a key feature in Sustain®, and Point has found this invaluable to being proactive in its approach to selecting alternative materials for its clients.

In line with clients’ goals, KPIs and recognised global standards, there is a focus on CO2e and materials usage within the reports that Point use. Sustain® has highlighted how even the smallest design change or material alternative can have far-reaching impacts, from production to end-of-life.

For Point, Sustain® is a global design indicator tool that works with the principles of LCA to gain an understanding of the environmental impact of a display unit. 

Successfully using alternative materials

In collaboration with Haleon, Point used Sustain® to re-design an existing metal unit using alternative, more sustainable materials.

The new fit-for-purpose display used a paper-based corrugated board, and the project overall achieved a 78% net cost reduction and a 88% reduction in carbon.