POPAI | Bespoke training for retail and shopper marketing

BESPOKE TRAINING COURSES

Full and half-day courses delivered at your offices or online.

Our bespoke training packages are designed for up to 20 people, with a wide range of topics and mix-and-match modules.
Covering all areas of retail and shopper marketing including shopper behaviour and how to achieve cut-through in-store - see more below.

These sessions can be used to upskill your own team, be tailored to include company-specific exercises, or as part of a wider client day.

"An insightful and creative shopper masterclass! It was invaluable for us to train new members of our team and strengthen existing knowledge. The science behind shopper marketing and examples of best practice was particularly enjoyed and provoked plenty of inspiration and discussion within the creative team. The learnings will be used across our existing client portfolio and to bolster new business opportunities."

- Account Director, Multiply

Shopper marketing vision, strategy and planning
How to set up for success, creating a ‘shopper plan on a page’ to align with the company’s strategic vision.

The shopper
A deep dive into the key aspects of shopper behaviour that define how they engage at the point of purchase and what drives their decision-making.

Testing and research
An overview of qualitative and quantitative research techniques to assess and validate the shopper plan.

Maximising shopper impact
Developing stand-out creative for maximum shopper impact and cut-through. Includes a review and analysis of Award-winning P-O-P executions.

Sustainable P-O-P design
Exploring the influences that sustainability considerations can have on retail display thinking, how different design principles affect the design process and best practice methods in the design, manufacture and end-of-life of P-O-P display.

The evolving Sustainability landscape
Discover why sustainability matters, explore the industry's key challenges, understand the difference between CSR and ESG, and be inspired by global retail pioneers who are leading the way.

Sustainability trends
Explore trends within sustainable retail display including examples from leading brands and retailers. You will also explore upcoming innovations including new technologies that can support your sustainability journey.

More sustainability training

Interested?

If you would like to DESIGN YOUR PERFECT TRAINING SESSION & DISCUSS PRICING, CONTACT POPAI TODAY.