Maximising Retail Impact

Understanding P-O-P, Shopper Behaviour & Industry Evolution

As POPAI marks 30 years of industry leadership, we embark on a groundbreaking study into the power of in-store marketing to influence shopper decisions. This research will deliver game-changing insights to drive greater investment in shopper engagement, uncovering the impact of P-O-P, POS effectiveness, retail media, digital innovation, experiential retail, and cutting-edge display strategies.

MORE INFORMATION

DOWNLOAD THE PDF

The RESEARCH WILL

- Review the history of POPAI and the industry’s evolution.

- Understand how P-O-P strategies influence shopper behaviour.

- Evaluate the impact of in-store displays in converting browsers into buyers.

- Identify key factors that drive client investment in P-O-P.

- Investigate impulse purchasing and how it relates to sectors and display strategies.

- Assess the relationship between in-store, online, and social for brands and shoppers.

- Align our findings with existing industry research to provide comprehensive insights.

Sponsorship opportunity

Becoming a sponsor of this research provides a unique opportunity to position your brand as a leader in the retail display industry while demonstrating your commitment to advancing shopper engagement strategies. The project will commence in March 2025, with the report findings to be launched in September 2025.

Key Benefits of Sponsorship:

- Gain recognition for supporting industry-leading research.

- Showcase your leadership in driving innovation within the retail experience sector.

- Highlight the value of P-O-P in influencing client spending decisions.

- Enhance your brand’s visibility and reputation through positive PR.

- Enjoy exclusive access to the full, detailed report one month before its general release.

Interested in sponsoring?

POPAI is looking for two sponsors to join our lead partner, Arken p-o-p, in this pivotal project, co-funded by ourselves.
This is a unique opportunity to support innovative research that will reinforce the value of in-store marketing in a rapidly evolving retail landscape.The cost of each sponsorship is £10,000.
Get in touch with Martin Kingdon, Chair & Sustainability Director below.
Get in touch