Strategy and Vision
Strategy and Vision
In an increasingly challenging
world with our industry going through unprecedented uncertainty, setting your
shopper marketing team up for success is critical to competitive advantage and
enhanced performance.
A well-executed P-O-P programme can make
an immediate impact, but it doesn’t just happen by itself! It is the result of key strategic decisions
and choices that are fundamental to prioritising where to play and how to win
in the marketplace.
In this module, we will provide an
insight into setting up the team for success, through development and
deployment of the shopper marketing strategy and vision.
By the end of this module you will:
Understand how to align shopper marketing
strategy with company and category vision
- Determine where to play and how to win
- Articulate the shopper marketing plan on
a page, identifying the key enablers
- Understand strategy in the context of the
shopper marketing framework
- Identify and develop skills and
capability and celebrate success!
The module should take you about 45
minutes to complete.
