Measuring POP Effectiveness

Measuring POP Effectiveness eCourse 

In this module, we will focus on developing your understanding of the importance of measuring and working to improve P-O-P display effectiveness.

We will explore methods used to ensure more accurate measurement of P-O-P display effectiveness, exploring the use of POPAI-approved metrics as well as useful research techniques to improve campaign effectiveness and ensure the right P-O-P tools are deployed in-store, to improve commercial performance.  

By the end of this module you will:

• Be able to explain the three key display effectiveness metrics.

• Understand the importance of comparing the performance of different P-O-P types.

• Understand the basic principles of test and evaluation.

• Identify appropriate research methods depending on desired outcome.

The module should take you about 30 minutes to complete.