The promotional rat race and how to win by PZ Cussons
A presentation looking at promotional rat race and how to win.
It covers:
- Key factors to winning through promotions in store
- The role of digital in promotions
- Unicorns really can be magic!
Originally presented by Marcus Saxton, Business Unit Director, PZ Cussons at POPAI Retail Marketing Conference on the 7th February 2019.
Sorry, this document is only available to members. If you are already a member, login here.
Contact us for details on membership and becoming a member.