Behind the Layers - A multi-sensory tasting experience by TracyLocke & Ferrero

This presentation is about Behind the Layers - a multi-sensory tasting experience by Ferrero.  

It covers:

- Brand re-appraisal and relevance for today’s consumer 

- An immersive brand experience designed to be shared 

- Amplifying the experience from content to point of sale

 Originally presented by Angus Gibson, Business Director, TracyLocke London and Ian Tweedale, Regional Category Director - Pralines & Thorntons, Ferrero at POPAI Retail Experience Conference on 18th June 2019.