Author: POPAI UK & Ireland
Document Type: Insights Report
File Size: 14.8 Mb
Publication Date: 29 August 2024
Download a special edition of our Storedits - Queuing Area report for non-members.
From small or forgotten items to cross-sales and out-of-range products, it presents retailers with huge opportunities to boost sales. Additionally, the area can be used as an effective last chapter in the shopping experience, giving shoppers a well-organised place to queue, with P-O-P acting as entertainment and information along the way.
In this report, we explore how a range of retailers are using their queuing space, what type of P-O-P they employ and if they are maximising the area’s full potential. Asking the question: do good things come to those who wait?Download using the link below.
NOTE: There is a more comprehensive member version of this document available. To access this login and/or become a POPAI Member.