Storedits - Queuing Area by POPAI UK & Ireland

Traditionally the place for last-minute sales and purchases, the queuing area is one of the pivotal points in store.

From small or forgotten items to cross-sales and out-of-range products, it presents retailers with huge opportunities to boost sales. Additionally, the area can be used as an effective last chapter in the shopping experience, giving shoppers a well-organised place to queue, with P-O-P acting as entertainment and information along the way.

 In this report, we explore how a range of retailers are using their queuing space, what type of P-O-P they employ and if they are maximising the area’s full potential. Asking the question: do good things come to those who wait?

Download the full report featuring over 100 images below!