Stores as a holistic marketing channel - how Tesco shared the love by Tesco and Arnold KLP

The presentation looks at the Tesco Valentines campaign in 2015.

It covers:

• Using stores as a potent marketing channel beyond their physical footprint
• Surprising and delighting shoppers and creating amplifiable content
• The retailer operations perspective; creating the business case and understanding the impact 

Originally presented by Stuart Galvin, Associate Director, Arnold KLP at the Connected Shopper Seminar 2015 in London.