Shopper Investigation - Windows by POPAI UK & Ireland

Window displays are one of the most effective ways to grab the attention of passers-by, enticing them to come into the store instead of continuing on their way.

In this Shopper Investigation, we look at how retailers are using their windows, what type of displays they are showing and how effective they proved at catching our shoppers’ eyes.

We asked: when it comes to window display, which retailers were the clear  front-runners?