Skopes: Reimagined for a new era by Dalziel & Pow
A presentation looking at rebrand of Skopes.
It covers:
- Rewriting the rules for men's tailoring
- Transforming a 70 year old brand
- How this was rolled out to a new store concept and across all touchpoints
Originally presented by Ashley Hodge, Associate Design Director, Graphics, Dalziel & Pow at POPAI Retail Marketing Conference on the 7th February 2019.
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