Digital In-Store Workshop - Presentation Slides by POPAI UK & Ireland
Originally presented at POPAI's Digital In-Store Workshop on 12th October 2021.
This specialist workshop was created to help shopper marketing professionals understand and navigate the minefield of how to select, strategise, plan and measure the various digital technologies available in today’s retail environment.
Session overview: AM –Building the business case
- Shopper Engagement
- StrategyPlanning & Execution
- Measurement
PM – Understanding the tech
- Digital Signage Hardware
- Software behind the screens
- Content
- Mixed reality & the shopper’s screen
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