Global Trends Report - Layered Experiences

Author: GDR

Document Type: Insights Report

File Size:

Publication Date: 23 July 2024

 

From digital twins and educational virtual environments to digital passports attached to physical goods, tech is enabling the creation of experiences that add new layers and additional value.

Virtual reality is finding a growing number of uses beyond entertainment and novelty value. While many of these scenarios have been envisaged or tried before, recent advances in the hardware available combined with relatively lower costs have made applying them more realistic – and useful.

To read further, download the report below!

NOTE: There is only a member version of this document available. To access this login and/or become a POPAI Member.

Related To This...