So what matters and what's new? by John Ryan, Retail Week
A presentation looking at what matters in retail and what's new.
It covers
- A look at stores that use personalisation and membership as part of their shopper experience
- Brands as exhibitions
- How digital is beginning to understand the physical
Originally presented by John Ryan, Stores Editor, Retail Week at POPAI Shopper Seminar on the 7th December 2018.
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