Adapting POS Campaigns in Response to COVID-19 Restrictions by dunnhumby & PepsiCo
This presentation explores:
- Examine the results from the latest dunnhumby Consumer Pulse research
- Explore how Covid-19 has impacted the snacking category
- Discover how Sensations Crisps were still able to delight customers when a competition prize had to be changed because of lockdown
Originally presented by Mily Shepherd-Barron - Lead Media Planner, dunnhumby media and Holly Keevil - Shopper Activation Manager, PepsiCo at POPAI Spring Webinar on 6th May 2021.
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