Author: POPAI UK & Ireland
Document Type: Insights Report
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Publication Date: 10 May 2021
In-Store theatre is a hugely effective way for retailers and brands to stop the shopper in their tracks. Eye-catching, dramatic and disruptive, these displays are show-stoppers at their finest. But how can retailers and brands keep their in-store theatre the right side of entertaining, without going into over-the-top territory?
We’ll take a look at:
- Decorative, signage & campaign displaysThree-dimensional theatre
- Theatrical display in a wholesale environmentInteractive Displays
- What gives in-store theatre the X-Factor
- We’ll also take a closer look at some POPAI award-winning entries.
Features original POPAI research.
Originally presented by Phil Day, Director at POPAI UK & Ireland at POPAI Spring Webinar on 6th May 2021.
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