Display Best Practice: In-Store Theatre by POPAI UK & Ireland

In-Store theatre is a hugely effective way for retailers and brands to stop the shopper in their tracks. Eye-catching, dramatic and disruptive, these displays are show-stoppers at their finest. But how can retailers and brands keep their in-store theatre the right side of entertaining, without going into over-the-top territory?

We’ll take a look at:

• Decorative, signage & campaign displaysThree-dimensional theatre
• Theatrical display in a wholesale environmentInteractive Displays
• What gives in-store theatre the X-Factor
• We’ll also take a closer look at some POPAI award-winning entries.

Features original POPAI research. 

Originally presented by Phil Day, Director at POPAI UK & Ireland at POPAI Spring Webinar on 6th May 2021.