Savi UK: Driving activation at POP: The Rise of Mobile Coupons by Savi UK

Helen Davis, Senior Account Development Manager at Savi, shared how mobile coupons are revolutionising the shopper journey and driving activation at the point of purchase. Drawing on a poll of 2,000 UK shoppers, she highlighted that over half of shoppers say coupons influence their purchasing decisions, with more than 60% using their smartphones to redeem them in-store. Additionally, she revealed that 63% of shoppers are willing to share their email addresses in exchange for a coupon, showcasing the potential of mobile coupons to capture valuable customer data.

Savi demonstrated how mobile coupons enable brands to engage with shoppers at every stage of their journey, from out-of-home advertising and QR codes in-store to online ads that encourage visits to physical locations. She shared standout examples from brands like Diet Coke, Starbucks, and Coca-Cola, with some campaigns achieving coupon redemption rates as high as 67%. A particularly innovative campaign featured Coca-Cola’s virtual vending machine, designed to connect Gen Z audiences with Coca-Cola Zero Sugar. The presentation concluded with eight practical tips for running effective mobile coupon campaigns, providing actionable insights for brands looking to elevate their marketing strategies.

Download the presentation below!