Zero Zone - Product Launch by Heineken

A presentation looking at Heineken Zero Zone.

It covers:

• Category solution within NoLo area leading to huge category growth
• Aiding shopper navigation and creating disruption in a tough category
• Creating a stand-out, flexible solution for use in convenience and grocery

Originally presented by Lauren West, Shopper Activation Manager for Heineken Ireland at POPAI Retail Marketing Conference on 13th February 2020.