Global Retail Trends: Proactive Positivity by GDR

In a post-trust world, where the speed of change is outpacing many people’s ability to adapt and systemic problems are beyond any individual’s control, businesses are helping consumers take proactive steps to give them a sense of agency within their own sphere of influence.

When many of the world’s problems feel too overwhelming to think about, let alone take action to solve, offering tools that allow people to make small but significant changes to their own lifestyles can be powerful. This is especially true when the tasks required of them are relatively easy to accomplish and measurable over time, accessible via apps that make repeated engagement simple and achievements easy to quantify.

Download the full report below!