Jameson St Patrick’s Day Wholesale WOW Display  by Pernod Ricard

Key presentation points:

• Bringing the Jameson Whiskey brand to life
• Proposed design concept, challenges overcome and final execution
• Final performance and what’s next for Jameson  

The presentation covered the story of Jameson so far with its rich 245-year history, to being sold in 130 countries and being the number 1 Irish Whiskey in the UK.

Cepac were challenged to bring the Jameson brand to life across wholesale in a fun and interactive way. This led to a solution that was inspired by the iconic Jameson Bow Street Distillery, surrounding bars and traditional architecture. The presentation features the initial concepts, design ideation, 3D designs, challenges overcome and the final execution.

The solution had a number of key features including:

• A modular approach which meant the solution worked in a number of different store formats depending on the floor space available, whilst using the same key assets to ensure consistent look and feel
• A design that cleverly uses materials to solve issues such as restrictive guidelines and heavy shelf weights whilst still being impressive enough to interrupt customers on their shopper journe
• A mainly paper-based solution that is structurally sound, reduces impact on the environment and is easy to install due to being delivered fully assembled with guides on how to set up.
• A look and feel that championed the brand during a key seasonal period.

The final activation increased Jameson sales for one customer by 192% YoY during the period the pallet wrap was live and went on to win a Gold POPAI Award in 2024.  

Presented by Nathalie Hall, Customer Marketing Executive at Pernod Ricard and Chris Ford, Group Sales & Marketing Director at Cepac at the POPAI Retail Marketing Conference in London on 27th February 2025.