Christmas Cut Through by Beiersdorf

This presentation is about Christmas cut through.  

It covers:

- Creating engaging shopper experiences in peak season

- Disrupting the shopper at the noisiest time of year

- Competing out-of-category with gifting

Originally presented by Nicola Small, Head of Shopper Marketing, Beiersdorf at POPAI Retail Experience Conference on 18th June 2019.