Sky: A Retail Adventure by Sky

This presentation explores Sky’s retail journey to date, future plans, and the introduction of the Sky VM app. Sky’s retail presence is designed to strengthen customer connections by offering expert service, showcasing products, and facilitating seamless sales in a welcoming, convenient environment.

Sky’s retail formats range from 15 immersive, best-in-class stores to ‘pods’ and ‘hubs’ in shopping centres, as well as ‘indirect’ displays in other retailers. The presentation delves into Sky's diverse product offerings, internal processes, and both external and internal insights, highlighting key learnings.

Additionally, the Sky VM app is introduced, a visual merchandising tool used by store teams to manage upcoming campaigns, store changes, and issues. It also enables teams to order display parts, ensuring compliance and maintaining best-in-class standards across all retail environments.

Originally presented by John Magill, Head of Store Design & Merchandising, Sky at the Autumn Shopper Seminar in Dublin on the 16th October 2024.