Global Trends Report - Loneliness Busters by GDR

Loneliness is a growing global health concern, affecting people of all ages and posing serious risks to wellbeing.This document explores how some brands and retailers have addressed social isolation by leveraging their physical spaces, fostering community, and creating meaningful connections through innovative in-store experiences and staff engagement. 

In a bid to beat loneliness, brands and retailers are pushing boundaries beyond just product by putting their physical footprint to good use. While this is particularly true for companies operating in the hospitality sector, there is an opportunity here for any brand that has the potential to create a more communal format or in-store experience. As well as layouts, consider what role staff can play in alleviating loneliness and fostering connection.

Download the report below!