The 'Lidl effect' on private label branding by 1HQ
A presentation that looks at Millennials and grocery and the effect of discounters on mainstream grocery stores and own-label products. It covers:
- External forces impacting grocery retailers
- A shopper that is willing to trade up and trade down depending on the perceived brand value
- The millennial shopper
- A customer-centric grocery model
- Private label shoppers
- Different retailers, different store brand strategies?
Originally presented by Mark Artus, CEO of 1HQ at the POPAI Winter Seminar on the 3rd December 2015.
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