Commercialising brand experiences by General Mills & Haygarth
A presentation looking at commercialising brand experiences.
It covers:
- Creating a direct to consumer channel
- Chargeable brand experiences
- Experiences in retail
- How to super charge your sell ins with power of live experience
Originally presented by Arjoon Bose, Head of Brand Experience for General Mills and Carlo Montemarano, Head of Experiential for Haygarth at POPAI Retail Marketing Conference on 13th February 2020.
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