Best Practice Window Displays by POPAI UK & Ireland

Theatre, promotions, product enhancement, branding ... window displays are an extremely versatile part of every retailer’s P-O-P toolkit. As the first visual for the shopper, they provide an effective hook to entice shoppers into store, if done well; done badly, they send shoppers on their way. Smart retailers pay careful attention to this essential area of the store, using creativity and flair to bring their own unique touches to their window displays.

In this report, we take a look back through the POPAI Awards archives to explore the winning entries in the Window Display category from the past three years. What worked well, what worked even better, and, importantly, how can retailers make their window displays shine?