Integrating screens into traditional P-O-P by Linney

This presentation looks at integration of screens into traditional P-O-P

It covers: 

-  How can digital screens and traditional POS materials work in tandem? 

-  What role does physical product play with digital screens? 

-  How to manage the migration from a printed estate to a digital estate

Originally presented by Dan Outram, Head of Digital Signage, Linney at POPAI Digital Experience Workshop on 28th June 2018