The Brompton x Big Group Partnership: Sustainable Design and Collaboration by Brompton

Key presentation points:

• The power of collaboration
• Blending style and sustainability: A design-led approach
• The importance of material choices
• Measuring impact: Carbon footprint analysis 

The presentation covered the journey of redesigning Brompton’s retail furniture. However, the project wasn’t just about creating a new solution, it was about rethinking how brands and agencies collaborate. There was ongoing dialogue between brand and agency with insights shared, designs refined and solutions co-created.

Through customer research the team understood that many first-time Brompton buyers weren’t already cyclists meaning that the solution needed to invite interaction with the bikes in-store and help with decision making.

The final solution was a strong, durable, modular retail display that would work in Brompton Junction stores and third-party retail spaces. Retail communication elements were included to help shoppers understand and compare bike models and make informed decisions without relying on sales staff.

Due to Brompton’s commitment to sustainability, and as a B Corp, material choices were not just a technical decision but a brand statement making sure they were practical for mass production, shipping and installation. The solution was a balance of function and form between reducing carbon and waste, practicality and manufacturing efficiency.

Presented by Gavin Thompson, International Trade Marketing Manager at Brompton and Stuart Brazier, Creative Innovation Director at Big Group at the POPAI Retail Marketing Conference in London on 27th February 2025.