Shopper Investigation: Cosmetics by POPAI UK & Ireland

In the highly competitive world of cosmetics retail, P-O-P displays play a pivotal role in capturing shopper attention, communicating brand
identity, and driving sales. From wall fixtures and freestanding display units (FSDUs) to immersive shop-in-shop areas, the retail environment offers brands a canvas to influence purchasing decisions and create memorable in-store experiences.


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