Shopper Investigation - Recycling Logos Research Report by POPAI UK & Ireland

As we become more globally environmentally conscious, we are seeing an emergence of labels and logos to encourage recycling and other eco-friendly activities, or to offer information about the green credentials of a product or its packaging. But is this creating deeper understanding or simply causing confusion? POPAI conducted extensive research into the use, clarity, and purpose of these symbols, asking: which logos are leaving their mark?