Putting Member-owners at the Heart of our Design by Coop

Key presentation points:

• Member-owner focussed design brought to life through VR.
• Driving Member-owner value and brand awareness through the Store DNA.
• How Member-owners can get a say in our store design.

The presentation covers the journey of the latest Coop retail displays that bring the Coops refreshed identity, focused on Member-owners into store.

The presentation explains the Coop’s design process from concept sketches to explore ideas creatively, through 3D renders to develop models and refine concepts through Virtual Reality to test and collaborate before moving into implementation through to producing technical drawings for roll-out.

The Coop have designed new fixtures that are focused on the Coop Member and the deals they have access to. Designs feature the Coop’s simple, bold, iconic design style, using shapes from the Coop letters and the ‘card’ element of the Member scheme. An entrance fixture has been created to land the ‘value’ message to shoppers as soon as they enter the store which can be adapted over time and showcase key messages. This is followed by an end of aisle display, and a front of store member value fixture, and finally a fixture on exit all to reinforce the benefits of being a Coop member.

All designs are taken through the process of concepts, 3D renders and are assessed through POPAI’s Sustain® environmental design calculator to maximise their environmental credentials.

The presentation included a VR fly-through video of the displays in the context of a store. The presentation ended with the team explaining how it will make Coop Member-owners the future store designers. Through the use of listening, ideation and development sessions the Coop will work with Member-owners to co-create designs and then trial them through VR and in-store reviews.

Presented by Lee Broadbent, Format Proposition Design Manager Mark Durrant, Co-founder of Design Theory Collective at the POPAI Retail Marketing Conference in London on 27th February 2025.