Sustainable POSM as a strategy by P&G
A presentation looking at sustainable POSM as a strategy.
It covers:
- Sustainability 2030 ambition
- 6 How to Win Strategies to drive sustainable POSM
- Institutionalization of the POPAI Sustainability score
- Progress so far
Originally presented by Valerie Vander Haeghan, Associate Director, Store Experience - Europe for P&G at POPAI Retail Marketing Conference on 13th February 2020.
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