WHSmith: Travel - Retail Digital Transformation by WH Smith

Learn about WH Smith’s 460+ retail sites and how they have used AV solutions to implement a digital media network. Digital solutions are used on large-scale impactful store fascia’s, and instore on gondola ends and video walls. The presentation includes a number of creative campaign examples that draw on customers interest and covers how great content campaigns can be designed and delivered as a partnership between agency and client.

Originally presented by:

Lucy Harwood, Senior Marketing Executive, WHSmith and Natalie Woodall, Commercial Director, Pixel Inspiration at the POPAI Summer Seminar on the 11th July 2024.