Improving the Effectiveness of In-Store Marketing by Coty
This presentation is about improving the effectiveness of in-store marketing.
It covers:
- What lessons can we learn from digital marketing?
- Why is measuring so important?
- Why is the "Perfect Store" concept spreading fast?
Originally presented by Esther Sforza, Global Perfect Store Manager - Rimmel, Coty at POPAI Retail Experience Conference on 18th June 2019.
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