20. Flagship & Store

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Entry Title	1948 London’s NikeLab store
Category	20. Flagship & Store
Company Name	Impact Creative Partnership Limited
Client Company Name	Rosie Lee
Entry Number	20-001
Year Entered	2018

What were the objectives behind the store concept?

September 2017 saw the release of Nike and Off-White’s The Ten, a collection of iconic Nike, Jordan and Converse sneakers reimagined by acclaimed designer Virgil Abloh that was one of the footwear giant’s most anticipated launches ever. Together Rosie Lee and Nike developed a retail concept for thei....
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How were the objectives met and what were the results?

1948, Nike’s flagship Nikelab store, played host to installations that drew on the lineage and individual cultural associations of each shoe, reconciling the high-fashion aesthetic of his work with design that spoke naturally to a London audience. The Air Max 97’s links with UK rave music, for insta....
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Entry Title	American Eagle, AE Studio
Category	20. Flagship & Store
Company Name	Checkland Kindleysides
Client Company Name	Checkland Kindleysides
Entry Number	20-002
Year Entered	2018

What were the objectives behind the store concept?

In the simplest terms, the brief from American Eagle required a brand-new, personalised retail concept that would authentically connect with their target audience, largely Millennials and Gen Z. The benefits that retailers were seeing from ‘place-based’ design are fast being surpassed by deeper, mor....
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How were the objectives met and what were the results?

The mainstream retail market is growing and millennial consumers now have an estimated spending power of $2.45trn. Now more than ever, the ability to capture the attention of these consumers is key. To appeal to them, retailers need to offer the younger demographic a reason beyond product selection;....
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Entry Title	EE - Showcase Stores
Category	20. Flagship & Store
Company Name	Quantum 4 in collaboration with Quinine
Client Company Name	Everything Everywhere
Entry Number	20-003
Year Entered	2017

What were the objectives behind the store concept?

EE’s showcase stores were conceived by Quinine Design to produce a fully interactive and immersive environment, offering the very best experience for customers and staff alike. In collaboration with Quinine, the creative brains behind the new concept, we provided the detailed engineering schematics ....
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How were the objectives met and what were the results?

In order to deliver EE’s objectives, we assessed the approved creative visuals that were developed and produced by Quinine, before applying technical development and commercial recommendations throughout the key phases. The design translation had to allow for stores to suit both perfectly geometric ....
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Entry Title	Etude House
Category	20. Flagship & Store
Company Name	Dalziel & Pow
Client Company Name	Etude Corporation
Entry Number	20-004
Year Entered	2018

What were the objectives behind the store concept?

Etude House briefed us to define and create a new flagship store experience reflective of its new brand positioning ‘Sweet Dream’, an evolution from its ‘Princess Fantasy’ concept, to make it relevant for a broader, more modern audience and reflect its new brand positioning. For Etude House to maint....
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How were the objectives met and what were the results?

We were briefed to redevelop Etude House’s flagship store that came with a bold dolls house-inspired façade that suited the brand’s Princess Fantasy concept perfectly. Finding an interior style that felt like connected to the façade yet was more grown up was a challenge. We met this by taking the sa....
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Entry Title	H&M Mens Fashion Week
Category	20. Flagship & Store
Company Name	SMP Group
Client Company Name	H&M
Entry Number	20-005
Year Entered	2018

What were the objectives behind the store concept?

H&M were looking to implement a ‘natural’ eye-catching display for Men’s fashion week in both their Oxford Street and Regent Street stores in London. Designed by H&M Head Office in Sweden, one of the main focal points of this display concept was the rawness in materials.H&M were keen to create a nat....
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How were the objectives met and what were the results?

We were presented with a detailed display brief and a series of visuals to which featured a window display and instore podium VM display for both stores. We set to work undertaking store site surveys to determine the scale of the displays and give us the information required to create detailed techn....
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Entry Title	Hasbro & Smyths Window Takeover
Category	20. Flagship & Store
Company Name	Once Upon a Time
Client Company Name	HASBRO UK
Entry Number	20-006
Year Entered	2018

What were the objectives behind the store concept?

Key Objective: To execute a tactical, cost effective solution to deliver additional brand awareness for Transformers: The Last Knight and My Little Pony: The Movie toy ranges at first customer touch point. The Brief: Conceptualise and deliver engaging window takeovers for Transformers: The Last Knig....
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How were the objectives met and what were the results?

By utilising existing window space, the takeovers generated large-scale customer engagement ahead of entering each store, offering value for money versus outdoor media of a similar size for an extended period. To ensure consistency across retail, final artwork and character placement was considered ....
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Entry Title	Marie's Baby Circle
Category	20. Flagship & Store
Company Name	Dalziel & Pow
Client Company Name	Emart
Entry Number	20-007
Year Entered	2018

What were the objectives behind the store concept?

Our brief was to create a new brand and store experience from the ground up. We also needed to get to grips with a brand new shopper climate, culture and country that happened to have one of the lowest birth rates in the world. We were briefed to create a concept that is relevant, and familiar to th....
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How were the objectives met and what were the results?

One big challenge was that this concept needed to recognise the unique cultural needs of South Korean consumers. The country has one of the world’s lowest birth rates at just 1.1 per woman – making the majority of modern parents first-timers who seek knowledge and reassurance. Therefore it had to fo....
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Entry Title	Mercedes-Benz Vans Lifestyle Store
Category	20. Flagship & Store
Company Name	TRO
Client Company Name	Mercedes-Benz Vans UK Limited
Entry Number	20-008
Year Entered	2018

What were the objectives behind the store concept?

Mercedes-Benz Vans comprises a range of vans offering reliability, safety, support and innovation. The van network is operated by truck and van dealer franchise partners. As many of these locations are located in areas that are more suitable to commercial customers, Mercedes-Benz Vans wanted to inve....
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How were the objectives met and what were the results?

High footfall shopping mall intu Trafford Centre was selected due to its accessible and welcoming environment, where the audience have rich dwell time away from work. We created an engaging brand experience to showcase and increase awareness for Mercedes-Benz Vans luxury pickup, the new X-Class – in....
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Entry Title	Nude By Nature Nocibe Flagship
Category	20. Flagship & Store
Company Name	Diam International Limited
Client Company Name	Nude By Nature
Entry Number	20-009
Year Entered	2018

What were the objectives behind the store concept?

Nude By Nature are an Australian brand, newly emerging in Europe and in September 2017 had the opportunity to enter a new Flagship Nocibe store in Paris, France alongside premium brands such as Dior, YSL, Lancome etc. The unit was designed according to store specifications & dimensions and is a comp....
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How were the objectives met and what were the results?

As a brand new store still under construction while right up to the point of installation it was a challenge to gain information from the retailer regarding store regulations & certifications plus access to store for site surveys. As the unit had to compete against other premium brands, special feat....
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Entry Title	StudioB's Innovative Banking flagship
Category	20. Flagship & Store
Company Name	Mediazest plc
Client Company Name	Clydesdale and Yorkshire Banking Group
Entry Number	20-010
Year Entered	2018

What were the objectives behind the store concept?

Studio B, Clydesdale and Yorkshire Banking Groups new flagship branch was created to modernise the banks image to attract a new customer base of millennials, outside of its traditional Scottish heartland. After a 25-year period of chronic underinvestment in its retail platforms, Studio B needed to b....
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How were the objectives met and what were the results?

The creation process would be customer led, and deliver an experience which crossed both physical and digital engagement. The design would need to be bold, but sophisticated. Working with leading design agency Four By Two, MediaZest delivered an audio visual solution to power the banks ambition an....
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Entry Title	Sustainable flagship store concept
Category	20. Flagship & Store
Company Name	Raccoon
Client Company Name	Vivienne Westwood
Entry Number	20-011
Year Entered	2018

What were the objectives behind the store concept?

Raccoon was appointed by this fashion brand to deliver one key objective: to provide and install a wholly sustainable SS18 window display solution across 10 flagship UK stores. This fashion designer has used her collections and catwalk shows as a platform to campaign for positive activism. She has....
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How were the objectives met and what were the results?

Raccoon’s expertise and carefully chosen supplier relationships meant that we were perfectly placed to deliver this brief. We knew exactly what would work – not only from a practical perspective but one that would provide a solution that was 100% sustainable. Raccoon’s ‘nothing is impossible’ ap....
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Practices employed in the design stage of the project that reduced the environmental impact of the display?

This fashion designer has used her collections and catwalk shows as a platform to campaign for positive activism. She has spent many years speaking out about the effects of climate change and is passionate about the environment. Supporting charities such as Cool Earth, Environmental Justice Foundati....
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Materials used and how the production process helped reduce the environmental impact?

The brief was to produce and install the SS18 window displays for 10 stores across the UK and one in Paris. Each display featured the same 4 key elements, although the execution differed slightly depending on the window set up in each store. The materials used are detailed below. In addition to spec....
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How have changes made to the physical infrastructure impacted upon production, such as reduced utility consumption, reduced wastage/waste treatment and improved process control.

Raccoon is ISO 9001:2015 certified, and numerous processes are in place to ensure quality and efficiency. Before rolling out production, we created a prototype for the Re-Board elements to test, so we could rule out error and wastage. Printer heads were checked after each print run to guarantee qu....
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How has the supply chain included in the process driven environmental efficiencies?

Raccoon is privileged to be an appointed Re-board partner so that we can offer this revolutionary product to our clients. Re-board is pioneering in its technology, and so we are confident we are offering the most eco-friendly material of its kind. There is a huge international Re-board network whi....
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The role that installation and fulfilment played in reducing the environmental impact and how changes in practices were employed.

The Raccoon installation team are eco-conscious and trained to deliver best practice in this field. For this installation, we approached the fulfilment to minimise environmental impact wherever possible. Fulfilment deliveries were minimised, as we despatched all UK assets in one go with the instal....
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Entry Title	Too Faced Global Store Concept
Category	20. Flagship & Store
Company Name	Design4Retail
Client Company Name	Too Faced Cosmetics
Entry Number	20-012
Year Entered	2018

What were the objectives behind the store concept?

Over the past year, D4R have been tasked with amplifying the Too Faced retail presence, across the UK and Globally. From Selfridges to Debenhams, we’ve injected the magic of Too Faced glitter into dozens of concessions. This time, we take that amplification to the next level with the brand’s first....
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How were the objectives met and what were the results?

Having developed a relationship with the brand for over a year now, we were able to adapt a lot of our previous experience and learnings to supply fixtures for a first ever own-store. We had great knowledge of materials and finishes which helped with the production of fixtures, testing and hero area....
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Entry Title	Volkswagen Bullring
Category	20. Flagship & Store
Company Name	Dalziel & Pow
Client Company Name	Volkswagen
Entry Number	20-013
Year Entered	2018

What were the objectives behind the store concept?

Consumer behaviour continues to change and this evolving landscape inspired Volkswagen to brief a totally new retail concept. Responding to shifting consumer attitudes and the demand for in-store experiences, our inaugural new store concept for Volkswagen, uses “the joy of Volkswagen life” as its in....
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How were the objectives met and what were the results?

Consumer behaviour has changed so much recently, there has been a shift to personal hire over car ownership during the last five years, this provided a major challenge when thinking about how the store could best serve modern customers. For many living in cities it no longer makes economic sense to ....
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