19. Shop in Shop

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Entry Title	Braun Pop-up Shop
Category	19. Shop in Shop
Company Name	Displayplan Limited
Client Company Name	P&G
Entry Number	19-001
Year Entered	2018

What were the objectives behind the store concept?

This entry is for our Braun shop-in-shop / pop-up display system that we conceptualised, engineered and delivered into multiple locations. Everything you see in picture ‘Braun 1’ forms our entry and our modular display system that can be configured to suit different retail environments, see addition....
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How were the objectives met and what were the results?

How we met the project objectives; •The 3 metre tall ‘cube’ shaped design clad with large format, illuminated lifestyle images and large illuminated brand logos created un-rivalled brand presence, intrigue, interest and ultimately a stand-out shopper destination, drawing the crowds from afar. •A goo....
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Entry Title	Hackett Dubai Pop UP
Category	19. Shop in Shop
Company Name	Harlequin Design
Client Company Name	Hackett London
Entry Number	19-002
Year Entered	2018

What were the objectives behind the store concept?

The main element of the brief was to raise awareness and increase sales in the UAE markets with an outstanding and premium creative concept, which was distinctly Hackett and quintessentially British. Working closely with Hackett and Chaloub, we developed a design for the brand that was recognisable,....
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How were the objectives met and what were the results?

Due to the tight production timelines and the size of this installation. Harlequin managed and collaborated with local production partner, Invent to deliver the finished build. We had 3 weeks to produce the site with strict venue material, health and safety and contractor regulations to take in to....
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Entry Title	John Lewis Moz The Monster
Category	19. Shop in Shop
Company Name	Harlequin Design
Client Company Name	John Lewis
Entry Number	19-003
Year Entered	2018

What were the objectives behind the store concept?

Moz the Monsters House was located on the 4th floor of John Lewis Oxford Street, where the Brand Creative team have launched annual pop ups to coincide with the Christmas Advert for some years. The brief for 2017 was to make this bigger and better than ever. The brief was to create an environment wh....
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How were the objectives met and what were the results?

Challenges during the design and production process included ensuring the design was both ascetically exciting, as well as able to meet Health and Safety regulations in the store. This included having an open roof to allow access for the store sprinklers and ensuring there was adequate width through....
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Entry Title	Makeup Revolution SIS in Superdrug
Category	19. Shop in Shop
Company Name	Arken P-O-P Limited
Client Company Name	Revolution
Entry Number	19-004
Year Entered	2018

What were the objectives behind the store concept?

Revolution is a relatively new make-up brand, just four years old, aimed at the early teen market. The brand is all about bringing new products to market, and fast, to meet its shoppers’ demands. It has an astonishing NPD programme, anticipating trends and being the first to market with its countles....
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How were the objectives met and what were the results?

We collaborated closely with the brand and the retailer during the development process to make sure the shop-in-shop would fit seamlessly into Superdrug’s retail environment. The shop-in-shop has proven to be a pivotal moment for the brand, demonstrating a bold statement of intent for its plans acro....
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Entry Title	Maltesers Christmas Pop Up
Category	19. Shop in Shop
Company Name	Irish International BBDO
Client Company Name	Mars Ireland
Entry Number	19-005
Year Entered	2018

What were the objectives behind the store concept?

How can any chocolate brand hope to stand out clearly during the busiest, most brand-crowded period in the retail calendar? Christmas is the biggest single brand opportunity in the confectionery retail calendar. And the most crowded. For many reasons Mars Ireland were experiencing a steadily declini....
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How were the objectives met and what were the results?

How to stand out at Christmas-time? But there was a danger our amazing selection boxes would be lost under that busy retail tree. How would we capture the attention of busy Christmas shoppers in this crowded space? We out-Christmased the Christmas Tree! To overcome this challenge we created an extra....
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