14. Merchandising

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Entry Title BULK BINS DISPENSE HEALTHY SNACKS
Category 14. Merchandising
Company Name HL Display (UK) Ltd
Client Company Name Eat17 Spar
Entry Number 14-001
Year Entered 2018
What was included?
3eBins, gravity feed bins dispensing cereals and snack foods.
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Target Environment
Convenience store, food to go, snacking category.
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Materials
The 3eBin gravity and scoop bins are ideal for selling products in bulk allowing customers to purchase the precise amount they require. Bins are manufactured using coPET and are BPA free so completely food safe, hygienic and easy to clean. They operate using the FiFo (first in, first out) principle ....
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Objectives
Increase sales of snacking/cereal products present products in the best possible way improve convenience for customers create differentiation meeting the needs of savvy eco-consumsers
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How it achieved objectives?
Eat17 have a strong brand identity and are known for their innovative stores. The cereal/snacks category was one area they wanted to improve by providing customers an alternative to traditional packed products. Installing gravity bins delivered several key benefits, it increased margins by allowing ....
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Entry Title Free Standing Product Display Unit
Category 14. Merchandising
Company Name UK Point of Sale Group Limited
Client Company Name Pillbox38 (UK), Totally Wicked
Entry Number 14-002
Year Entered 2018
What was included?
Free standing illuminated display unit for the merchandising of vaping hardware and accessories.
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Target Environment
Petrol filling stations and high street stores.The unit can be moved to a variety of locations with relative ease.
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Materials
The unit had to be durable, self sufficient, secure and offer an excellent user experience with sufficient information to explain the products and their use.The use of light weight material was used to ensure the unit could be maneuvered to facilitate stock replenishment. Ergonomically designed to e....
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Objectives
Design and develop a point of sale display unit for merchandising vaping accessories and hardware. Create corporate branding and offer product information to the consumer. Create additional sales, based on the current counter standing units. Create a unit that draws the consumer to the products.
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How it achieved objectives?
This was between Totally Wicked and UKPOS to create a customer accessible unit for the merchandising of vaping accessories and hardware.The sales revenue exceeded target on the trial stores and further orders have been placed for a high volume roll out across multiple sites.The cost of the unit is....
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Entry Title FRESH CATEGORY ECO SHELVES
Category 14. Merchandising
Company Name HL Display (UK) Ltd
Client Company Name System U, Auchan, K-Supermarket
Entry Number 14-003
Year Entered 2018
What was included?
Black flat shelving, curved pods, back panels, uprights and shelf risers installed in to chillers.
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Target Environment
Large grocery retailers in the fresh category (fruit & veg).
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Materials
Anodised aluminium does not rust, peel, chip or flake so is robust for harsh environments. It is one of the best conductors of temperature, drawing out and dissipating heat quicker than steel. This provides ideal shelving in chillers where is is important to maintain a temperature controlled environ....
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Objectives
Actively reduce waste and the relevant costs incurred by the activity. Increase sales. Display products for longer. Keen to meet their sustainability commitments. Create an eye catching display that consumers engage with.
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How it achieved objectives?
By installing a display system that could be retrofitted in to their existing chillers meant they didn't have to reinvent the initial display in the store and spend large amounts of money. The aluminium shelving reduces the amount of products on display but gives the appearance of abundant stock due....
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Entry Title Grant's Half-Pallet Shipper
Category 14. Merchandising
Company Name InnerWorkings Europe Limited
Client Company Name William Grant & Sons
Entry Number 14-004
Year Entered 2018
What was included?
Freestanding, half-pallet shipper
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Target Environment
End of aisle in the beer, wines and spirits (BWS) section of principle supermarket retailer Morrisons, for stores located throughout the UK.
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Materials
170gsm Silk White E/B flute corrugated, W/W B flute corrugated, W/W EB flute corrugated B/B E/B and B flute corrugated. Litho print four colour process to main unit, with generic outer back. One colour trays. Mount printed sheets to E/B flute corrugated, die cut and assemble to flat form.
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Objectives
Christmas 2017 was the first time that Morrisons had utilised ½ pallet displays to promote spirits. The opportunity was provided not only to William Grant & Sons (WGS), but also to one of their largest competitors. Therefore, it was fundamental that the presentation of displayed stock was superior t....
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How it achieved objectives?
Benefit to our client: This order was a significant development for WGS and their relationship with Morrisons. The award of this ‘first of its kind’ order was in part based on our ability to demonstrate a successful case study that utilised a similar display solution for another of the large multipl....
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Entry Title Gravity Loop
Category 14. Merchandising
Company Name Maxim Design Group Limited
Client Company Name ASDA Stores
Entry Number 14-005
Year Entered 2018
What was included?
The system comprises: 1.Angled steel shelf arms to achieve a 6 degree shelf angle (to replace existing arms), 2.A steel cross bar (located into the existing slotted uprights), 3.A ribbed glide mat (positioned onto the existing shelf top), 4.Steel wire loops (hooked over the cross bar at the rear and....
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Target Environment
The GRAVITY LOOP is intended for use in all Grocery and Convenience store environments.
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Materials
The driving factor behind the use of steel for the primary components was multi-fold with staff and customer safety being of paramount importance due to the interaction with a heavy product. The steel components are robust and are not subject to temperature variances within a store that can cause br....
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Objectives
The Gravity Loop system has been designed to overcome a myriad of ongoing issues within heavyweight product merchandising. Its simple low-tech design allows retailer fitting and re-planning, easy stock merchandising and replenishment and effective lane planogramming. The key deliverables were set as....
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How it achieved objectives?
The system provides a simple, low-tech solution to a long standing issue with the merchandising and replenishment of heavy products, often located on higher shelves within a shelving bay. The materials provide a safe and secure housing for the products and allow customers to easily replace products ....
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Entry Title M&S PIZZA CATEGORY SOLUTION
Category 14. Merchandising
Company Name HL Display (UK) Ltd
Client Company Name Marks and Spencer Group Plc
Entry Number 14-006
Year Entered 2018
What was included?
The Next system is a metal tray with a perforated pusher that merchandises pizzas in boxes or cling wrapped version. It allows the product to sit upright and faced forward for easy selection by the consumer. The trays are powder coated so ideal for chilled or frozen environments and is robust enough....
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Target Environment
Merchandising fresh pizza in the chilled category.
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Materials
Our Next system was chosen for its versatility, robustness in harsh environments and flexibility when planograms are changed. It is simple to install, easy to replenish and is neat and tidy for shoppers to select products from.
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Objectives
To merchandise boxed and shrink wrapped pizzas in a better way. Display product so it can be viewed by the customer. Easy to shop and easy to restock for store staff. Reducing time spent on tidying and forward facing. Increase sales & reduce waste. Avoid a 'coin stacked' appearance.
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How it achieved objectives?
The pizza category is notoriously difficult to merchandise. Most pizza categories end up with products coin-stacked which means different varieties cannot be viewed unless selected individually, this also creates a lot of damaged packaging which means some of this ends up in the bargain section or t....
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