Entry Title |
Grant's Half-Pallet Shipper |
Category |
14. Merchandising |
Company Name |
InnerWorkings Europe Limited |
Client Company Name |
William Grant & Sons |
Entry Number |
14-004 |
Year Entered |
2018 |
What was included?
Freestanding, half-pallet shipper [More]
Target Environment
End of aisle in the beer, wines and spirits (BWS) section of principle supermarket retailer Morrisons, for stores located throughout the UK. [More]
Materials
170gsm Silk White E/B flute corrugated, W/W B flute corrugated, W/W EB flute corrugated B/B E/B and B flute corrugated. Litho print four colour process to main unit, with generic outer back. One colour trays. Mount printed sheets to E/B flute corrugated, die cut and assemble to flat form. [More]
Objectives
Christmas 2017 was the first time that Morrisons had utilised ½ pallet displays to promote spirits. The opportunity was provided not only to William Grant & Sons (WGS), but also to one of their largest competitors. Therefore, it was fundamental that the presentation of displayed stock was superior t.... [More]
How it achieved objectives?
Benefit to our client: This order was a significant development for WGS and their relationship with Morrisons. The award of this ‘first of its kind’ order was in part based on our ability to demonstrate a successful case study that utilised a similar display solution for another of the large multipl.... [More]
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