| Entry Title |
Makeup Revolution Island Display |
| Category |
8. Cosmetics, Beauty, Hair & Fragrance – Permanent Display |
| Company Name |
Arken P-O-P Limited |
| Client Company Name |
Revolution Beauty |
| Entry Number |
08-002 |
| Year Entered |
2018 |
What was included?
Make-up brand Makeup Revolution’s island display unit.
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Target Environment
The island display unit can be found in the UK stores of health and beauty retailer, Superdrug.
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Materials
The Revolution Island incorporated a robust MDF main structure with metal shelving which featured rose gold metal on the header, logo and poster clip frames to give a premium look and feel which complimented the brand colours and packaging. It was important to use permanent materials which were suit....
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Objectives
Makeup Revolution is a relatively new cosmetics brand, just four years old, aimed at the early teen market. The island display came about following the brand’s annual review of instore activity. As they look to us to inform ‘where next’ in terms of direction, look and feel, we decided to take the pr....
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How it achieved objectives?
To support the brand’s focus on rapidly bringing products to market and simultaneously meeting the challenges presented by the retail environment, we have developed an innovative new system for the brand. Known as Fast Beauty, we have designed it exclusively for Revolution. It enables all products t....
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What features of the entry make it innovative?
The most stand out and innovative feature of the display is the revolutionary category management system called Fast Beauty. This was designed and developed to support the brand’s focus on rapidly bringing products to market and simultaneously meeting the challenges presented by the retail environme....
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Practices employed in the design stage of the project that reduced the environmental impact of the display?
A major environmental issue traditionally on cosmetic displays is that when a planogram changes or new products are introduced, new 'product holders' (usually in the form of vacuum formed trays or push feed systems) are designed and manufactured SPECIFICALLY for the product type to suit its unique s....
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Materials used and how the production process helped reduce the environmental impact?
The display was designed to include materials that were either sustainable or reusable. For instance, use of robust materials such as MDF and metalwork ensured that the overall lifespan of the display was maximised. The display was modular with removable end caps and therefore these could be used se....
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How have changes made to the physical infrastructure impacted upon production, such as reduced utility consumption, reduced wastage/waste treatment and improved process control.
The modular design and robust materials ensure ultimate longevity in store, along with use of updateable areas which ensure that wastage is kept to a minimum. The cosmetic sector traditionally includes some of the most fast moving products in the retail environment and the innovative features in thi....
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How has the supply chain included in the process driven environmental efficiencies?
All materials and components were sourced locally and made in the UK by us, not only cost effective but minimising carbon footprint for items that could have otherwise have been imported from the Far East.
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The role that installation and fulfilment played in reducing the environmental impact and how changes in practices were employed.
Logistics were organised so that 40ft container lorries had a maximum capacity of units, and routes were planned to deposit and install so that minimum mileage and therefore carbon footprint was generated. All pallets are returned to us for re-use on future production following installations.
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