| Entry Title |
Ronseal 6-in-1 display |
| Category |
6. Home & Garden |
| Company Name |
Linney |
| Client Company Name |
Sherwin-Williams Diversified Brands Ltd |
| Entry Number |
06-004 |
| Year Entered |
2018 |
What was included?
6-in-1 gondola end POS display unit Augmented Reality smartphone and tablet app Pre-campaign merchandiser training workshops
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Target Environment
Our 6-in-1 POS display ¬was designed to showcase Sherwin-Williams’ Ronseal One Coat and Beautiful Decking range on gondola ends across 300 B&Q stores of various formats. This was a project-based campaign focusing on the DIY dilemmas of consumers with limited practical experience. It was about making....
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Materials
Practicality and sustainability were at the heart of a design that demanded robust, flexible and cost-effective materials able to withstand the rigours of transportation, intuitive installation and easy adaptation. The bespoke display needed to suit the size of the location and allow for interchange....
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Objectives
Positively disruptive:Attention-grabbing POS that engages and educates consumers embarked on a ‘task-orientated’ visit to a busy B&Q store searching for a product to solve a problem. Our display had to disrupt the customer journey, provoking awareness and consideration of both the new Ronseal 5L One....
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How it achieved objectives?
Positively disruptive:Visually attractive and informative, our POS displays were credited by both B&Q and our client Sherwin-Williams’ with helping arrest a decline in this home and garden category. Practical and adaptable for 100% compliance:Our innovative POS solution combined multi-purpose proper....
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What features of the entry make it innovative?
Three innovative campaign elements combine to create an industry first: •6-in-1 gondola end POS display unit •Augmented Reality smartphone and tablet app •Pre-campaign merchandiser training workshops 6-in-1 gondola end POS display unitOur 6-in-1 POS display ¬was designed to showcase Sherwin-Williams....
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Practices employed in the design stage of the project that reduced the environmental impact of the display?
We were challenged to create an innovative, robust and flexible POS display to promote Sherwin-Williams’ Ronseal One Coat and Beautiful Decking ranges on gondola ends across 300 B&Q stores of various formats. As the products are designed to protect and extend the life of wooden fence panels and deck....
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Materials used and how the production process helped reduce the environmental impact?
Typically, an in-store display with an expected life of up to six months would be constructed from wood and plastics, as well as card. It would often be built off-site, transported to store and would be difficult to dispose of in an environmentally-friendly way. Our choice of materials allowed us to....
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How have changes made to the physical infrastructure impacted upon production, such as reduced utility consumption, reduced wastage/waste treatment and improved process control.
FSC-certified materials and sustainable printing, engineering and finishing processes combined to deliver a zero-waste manufacturing solution. The bulk of the carcass was cut from the maximum area of each sheet, so sheet waste was reduced to below 2%.The small amount of waste material we generated f....
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How has the supply chain included in the process driven environmental efficiencies?
We used FSC-accredited card sourced from sustainable suppliers. By using less material during the manufacturing process – three tonnes rather than the 18 tonnes that would have been required for six individual units – we delivered an 83% reduction in fulfilment activity and its associated impact. Ot....
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The role that installation and fulfilment played in reducing the environmental impact and how changes in practices were employed.
Our focus on sustainability extended beyond the zero-waste manufacturing process. Sherwin-Williams merchandisers typically cover a region that includes up to 30 B&Q stores and usually transport POS by car. We distributed the POS units to the merchandisers flat-packed yet already semi-assembled. This....
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