| Entry Title |
ASDA World Book Day POS |
| Category |
2. Sports & Fashion |
| Company Name |
HH Global |
| Client Company Name |
ASDA House |
| Entry Number |
02-001 |
| Year Entered |
2018 |
What was included?
George at ASDA are one of the UK’s most popular fast-fashion retailers, offering quality clothing at affordable prices across than 450+ UK ASDA stores. HH Global collaborated with George to create their World Book Day campaign which spanned across ASDA stores. The main elements of the display cons....
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Target Environment
The George World Book Day Campaign was created by HH Global in late January 2018 and went live mid February 2018. Carefully planned implementation allowed each display to be tailored to each store on a bespoke basis. In some stores the George World Book Day upfront theatre POS was implemented dire....
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Materials
The World Book Day concept was created by The One Off Agency and developed and managed by HH Global. It was then delivered to ASDA stores by Dee Set. Our unique position as a supplier agnostic marketing execution partner allowed us to identify two leading suppliers to bring the concept to life....
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Objectives
For George, World Book Day is the largest childrens’ dress up moment of the year, so much so that it is considered to be more valuable than Halloween. George and HH Global wanted to capture the excitement surrounding World Book Day, by creating a child-friendly and adventurous display. 2018 was th....
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How it achieved objectives?
The imagery used and themed design of the POS display resonated with consumers seeking costumes for their children, and positively influenced purchase activity directly from the fixture while encouraging further exploration of the George department as a whole. Sales increases were analysed across th....
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