1. Entertainment & Leisure

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Entry Title	FB Cross-Category Suitcase Pallet
Category	1. Entertainment & Leisure
Company Name	Once Upon a Time
Client Company Name	Warner Bros. Home Entertainment UK
Entry Number	01-001
Year Entered	2018

What was included?

Fantastic Beasts & Where to Find Them, Cross-Category Suitcase Pallet.
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Target Environment

Front of store foyer space. It was designed to be sited in a range of stores from out of town hypermarkets to inner city superstores
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Materials

Printed 4 colours throughout. Construction made out of EB and E Flute Corrugated. Mop tray 440mic PVC. Unit delivered to stores part assembled.
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Objectives

- To introduce ‘Wizarding World’ as a new franchise leveraging the cinematic success and marketing campaign of Fantastic Beasts to maximize impact and sales across multiple product types. Wizarding World includes the much loved and hugely successful Harry Potter series and presents an opportunity to....
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How it achieved objectives?

- The sales of LEGO Dimensions Harry Potter & Fantastic Beasts SKUs hit the top of the charts for the Toys to Life market that week driven by this activity - Sainsbury’s supported the activity in 198 of stores for 2 weeks, out of 198 stores it achieved 96.6% compliance due to a joined up approach wi....
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Entry Title	Game Xbox Shelf
Category	1. Entertainment & Leisure
Company Name	Alrec UK Limited
Client Company Name	GAME Digital plc
Entry Number	01-002
Year Entered	2018

What was included?

The shelving displaying the Game controllers.
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Target Environment

Game retail stores to increase customer interaction. The display unit was installed on to the accessory bay within 300 across the UK.
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Materials

•Shelf: Main construction fabricated in steel, epoxy powder coated in textured black finish, including x2 adjustable slat wall brackets for robust construction and to meet Game retail requirements. •Product highlighter: Digitally printed matt black acrylic panels laser cut to shape, including heatbe....
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Objectives

•The overall objective for the project was to provide a standout brand and product, experience shelf that would integrate into the existing games accessory bays with an improved, informative and interactive customer journey, displaying XBox Controllers •As part of improving the customer journey we w....
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How it achieved objectives?

The display has been designed to provide two clear functions. Firstly, increased interaction than previously available in this part of the store. The customer now has the opportunity in store to experience each controller. Secondly, with the use of detailed communication for product information and ....
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Entry Title	Hasbro MLP Entertainment POS Kit
Category	1. Entertainment & Leisure
Company Name	The Delta Group
Client Company Name	Hasbro UK
Entry Number	01-003
Year Entered	2018

What was included?

Cubes, Totems, and “Photo Opportunity”
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Target Environment

Debenhams Smyths Tesco The Entertainer
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Materials

- Eb flute corrugated - E flute corrugated - B flute corrugated - 1250mic display board - 2000mic display board
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Objectives

The theatrical release of the My Little Pony film was considered a global success, generating $5million at the UK box office and over $60million worldwide. The popularity of the animated television series the film was based on, My Little Pony: Friendship is Magic, along with the inclusion of a numbe....
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How it achieved objectives?

Objective: The products – toys based on characters, sets and props from the film – needed to stand out, compelling customers (consisting of both new customers and fans of the film) to explore and buy My Little Pony: The Movie range of products. The range of displays the Delta Group created for Has....
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Entry Title	Mattel Barbie Hot Wheels Camper
Category	1. Entertainment & Leisure
Company Name	Bridgeshire Packaging with Oakwood Media
Client Company Name	Oakwood Media
Entry Number	01-004
Year Entered	2018

What was included?

Double pallet OFD, featuring curved roofing, gravity feeders and pallet skirts. Corra clipped shelving, support dividers and open front shopping area.
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Target Environment

213 Tesco Extra and Superstores across the UK targeting boys and girls between 3-10
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Materials

Corrugated - 180KL/150W EB,EE,B and E Flute were used. 1000 micron FBB for the roof section. Test liner 125TL - BC used for the transit outer sleeves and caps. Corra-clips. PVC panels for the windows and fixing rivets. SEL pricing strips applied to the shelf fronts. The pallet display needed to be s....
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Objectives

To create one cohesive statement across both Hot Wheels and Barbie categories for Mattel, that would sell promotional items during half-term and into pre-Christmas.
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How it achieved objectives?

With very different audiences to engage, the idea behind the design was to create a pallet to take these iconic brands to the next level, and execute a style that was synonymous and sympathetic to both very recognisable properties. This then became a bespoke marketing piece exclusive for Tesco store....
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Entry Title	Multipack Christmas Cards Display
Category	1. Entertainment & Leisure
Company Name	Cepac Instore
Client Company Name	Hallmark PLC
Entry Number	01-005
Year Entered	2018

What was included?

Hallmark Cards PLC have been the sole designer and publisher for M&S greetings cards for over 20 years. As part of their on-going commitment to M&S they support the retailer with marketing initiatives. Multipack cards are a key product line within the Christmas trading activity, and although they ar....
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Target Environment

Dual merchandising within M&S Home and M&S Food Halls
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Materials

Combination of NE flute Corrugated cardboard and 20mm parcel board. The structure for the display was required to hold at least 20kg per shelf. The display was constructed from 100% paper products, which fits with M&S guiding principles and Plan A commitments. The print on the display was printed us....
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Objectives

.Temporary displays for greeting cards have become “stale” and “un-inspiring” to the consumer and retailer alike. The brief was to create a temporary display which would be a point of difference to previous years displays. .The display was required to assist with the value perception of M&S boxed ca....
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How it achieved objectives?

The units allowed Hallmark and M&S to have multipack cards distributed across all but the smallest few Marks and Spencer stores. The impactful standalone display that was shoppable from two sides, and therefore great for small stores with tight spaces. The design of the unit allowed for flexibility ....
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Entry Title	My Little Pony Interactive Experience
Category	1. Entertainment & Leisure
Company Name	Displayplan Limited
Client Company Name	Hasbro
Entry Number	01-006
Year Entered	2018

What was included?

This entry is for our My Little Pony interactive ‘hot air balloon’ display experience, see picture MLP 1. This unit delivers an immersive brand experience creating a destination in-store, while aligning to the operational needs of multiple markets and retailers. Resulting in an interactive experienc....
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Target Environment

Large format, high footfall hypermarkets, toy specialists stores across the UK and Europe region.
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Materials

The way this display has been designed and built exhibit lifecycle and right for retail design thinking. We adhered to design for dis-assembly principles so the displays can be correctly recycled at end of life. In-store user simulation and destruction testing is carried out to ensure robustness in-....
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Objectives

Key marketing objectives for this project centered around growth of brand awareness; Bring My Little Pony Equestria world to kids in-store, bridging their online engagement into physical engagement enhancing their brand loyalty and driving sales of toys in-store. a.Deliver consistent brand experienc....
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How it achieved objectives?

Deliver consistent brand experiences across all channels—most specifically physical retail My Little Pony is an entertainment brand, rich in storytelling and working with this brand was great fun! Our focus was ‘Exploring Equestria’ (where the ponies live) to link with ATL marketing. Creatively we w....
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What features of the entry make it innovative?

Virtual Reality experiences for physical retail have been a trend, but to date these events require store associates, close supervision, a lot of floor space and a lot of money. The My Little Pony VR binoculars provide an immersive brand experience without needing people or a lot of space. Combined ....
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Entry Title	Nintendo Smyths/ Switch Retail Bay
Category	1. Entertainment & Leisure
Company Name	BD Network
Client Company Name	Nintendo
Entry Number	01-007
Year Entered	2018

What was included?

-Nintendo Switch console retail bay within Smyths toy stores (image shows launch stand at Staples Corner) -Nintendo Switch console trial stand and ‘dummy’ alternative configuration options -Nintendo 3DS trial console stand and educational materials
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Target Environment

Nintendo was looking to generate brand standout in UK toy stores, specifically within the gaming department of the Smyths toy store chain.
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Materials

Standout, quality, and security Working with Smyths’ hardware supplier, gondola installation needed to be powder coated in red, instead of store-standard grey, to match Nintendo’s 2017 rebrand. Fire Retardant rated MDF was chosen for this project because of the unique shapes on the design, which wer....
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Objectives

One stand, multiple objectives Smyths was opening a brand new flagship store at Staples Corner, London. Nintendo briefed the agency to create a new, ‘best in class’ gondola display for the store to signpost the brand’s presence and ensure standout in high footfall areas of the store, strengthen the ....
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How it achieved objectives?

Distinctive design, accessible to all, and showcasing Switch Switch: The Smyths activation was the culmination of a wider launch campaign for the Switch console, including: •An invite-only, first hands-on launch event in January targeting press, celebs, super fans and retail partners, putting the sp....
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Entry Title	Pokemon Wormhole
Category	1. Entertainment & Leisure
Company Name	The Delta Group
Client Company Name	The Pokemon Company
Entry Number	01-008
Year Entered	2018

What was included?

Freestanding display unit
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Target Environment

The unit was placed in certain Smyths and Game stores across the UK. The unit was AB tested so different allocations were sent across the country.
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Materials

x1 Sheet of EB Flute, x1 Sheet of B Flute, x1 Sheet of E Flute, x1 Sheet of 3mm Foam Board, x1 4 in 1 Battery Operated Motor (9rpm) and 21 LED Flashing Lights (in two different colours) were used to produce this standee. In terms of processes, these standees were printed digitally (FB11k) and die cu....
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Objectives

Objective: Build on and maintain a strong presence in the market. The client already has a dominant 82% of the market(https://nintendosoup.com/pokemon-tcg-conquers-european-trading-card-market-share-82/) therefore they required the Delta Group to: - Ensure effective in-store presence with a strong....
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How it achieved objectives?

Objective: strong desire to purchase - We created a non-stockholding moving display, using movement and light, which they knew would increase desire to purchase from POPAI research. - GAME Stores – Week 1 Sales Standard Unit – Average Units Sold 23.5 per store Wormhole Unit – Average Units Sold 82 p....
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Entry Title	Thor Ragnarok – Totem FSDU
Category	1. Entertainment & Leisure
Company Name	Once Upon a Time
Client Company Name	The Walt Disney Company
Entry Number	01-009
Year Entered	2018

What was included?

Thor Ragnarok- Totem FSDU
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Target Environment

Home Entertainment, front of store and foyer space Across All major grocers: Sainsbury, Tesco, Morrison, Asda & Tesco Ireland High street retailers: HMV, Xtravision, Golden Discs
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Materials

•Suitable for the Temporary space in store (1-3 weeks) •Modular flexible solution to maintain a presence in store for an elongated period of time •Recyclability •Cost efficiencies to ensure maximum ROI
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Objectives

•To gain a strong brand presence and create awareness for the release of the Thor Ragnarok DVD in store and make a noise as this will be a big year for Marvel. Plus reduce the number of off shelf units produced•Generate 10% sales uplift•Create a modular cost effective display solution to streamline ....
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How it achieved objectives?

•?Achieved by creating a flexible modular totem unit that can be ordered in multiples (1-8 units) and configured to fit different footprint and stockholding requirements depending on store needs. This allowed the unit to be positioned in various places round stores – from a large front of store unit....
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Entry Title	Trainspotting 2 Toilet
Category	1. Entertainment & Leisure
Company Name	Hope Print Group
Client Company Name	Sony Pictures Home Entertainment
Entry Number	01-010
Year Entered	2018

What was included?

Freestanding Toilet cubicle to support the DVD release of trainspotting 2. The unit was supported at retail and focused to event stores to really bring the release to life.
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Target Environment

the unit was designed to disrupt the consumer journey in our physical retailers including HMV ad grocers. We wanted to create standout in a busy and cluttered retail environment both in and out of category.
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Materials

the toilet cubicle was made entirely out of cardboard with the exception of the toilet seat that was plastic. The cardboard used needed to be extremely robust and durable in order to hold a grown mans weight and be used as a photo op unit.
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Objectives

The marketing objectives was to create stand out for the release of trainspotting 2, to target the key demographic by pulling out a key scene and releasing the nostalgia. We really wanted to disrupt the consumers journey and encourage interaction with the unit, we promoted the photo op angle and enc....
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How it achieved objectives?

The campaign for trainspotting 2 was varied, targeting different consumers in different ways through different channels. the core demographic was older males, who loved the original and were excited by the new movie. As we were releasing near fathers day we also wanted to target mums buying for dad ....
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What features of the entry make it innovative?

This unit was truly innovative, we had such great feedback from retail and it really seemed to create a buzz around our release. The team at hope have always been extremely creative but this unit really stood out for them. Their designer came to us with the idea and then their cardboard engineer r....
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