Entry Title |
Ronseal Fence Life Display End |
Category |
SU. Sustainability |
Company Name |
Linney |
Client Company Name |
Sherwin-Williams Diversified Brands Ltd |
Entry Number |
SU-003 |
Year Entered |
2017 |
Target Environment
The unit was created to support in-store activation of a new Ronseal fence sprayer product from Sherwin- Williams, exclusively in UK outlets of the DIY retailer B&Q. It was placed on category aisle ends in over 300 stores for a planned period of 11 weeks from 30 April 2016, it proved so popular it s.... [More]
Materials
A bespoke, robust temporary display end was created using: •EB corrugated card and 1,000 micron board display board •LEDs (estimated 6-8 weeks life, bank of batteries also supplied) •Main carcass was 100% recyclable Construction processes: •3D engineered and cut to shape •Digital 4-colour printing u.... [More]
Objectives
Create a garden-themed indoor POS display to: •Positively disrupt the shopper experience in B&Q stores •Drive awareness and sales of the new Ronseal 5L Fence Life sprayer product •Demonstrate quickly and simply how the new product worked •Reinforce the Ronseal brand •Make the best use of space in of.... [More]
|