IN. Innovation

Entry Title Amazon Echo & Dot Interactive CTU Category IN. Innovation Company Name Alrec UK Limited Client Company Name Amazon EU SARL, UK Branch Entry Number IN-001 Year Entered 2017 The Entry The purpose of the Amazon Echo & Dot CTU was to launch the new, voice activated technology product into a market where consumers were not familiar with either the technology or its benefits. As the champion of this new category, Amazon needed an execution that was both educational yet highly interac.... [More]

Entry Title Ben & Jerry's Night In Category IN. Innovation Company Name N2O Limited Client Company Name Unilever UK Ltd Entry Number IN-002 Year Entered 2017 The Entry The agency’s in-house digital team took on the challenge to build a computer game to actively engage and delight shoppers to drive sales. They came up with a simple but effective idea to take the game mechanic to a digital level, creating a fun game that also acted as a prize management tool. The ga.... [More]

Entry Title Boompods Aquapod Unit Category IN. Innovation Company Name Arken P-O-P Limited Client Company Name Boompods Entry Number IN-003 Year Entered 2017 The Entry We wanted to create an innovative display which would compliment and in some ways replicate the innovative aspect of the Boompods’ latest innovation: a waterproof and shockproof Bluetooth speaker that allows users to listen to music anywhere and everywhere. In order to demonstrate the Aquapod produc.... [More]

Entry Title Boux Avenue LED Christmas Bow Category IN. Innovation Company Name SMP Group Client Company Name Boux Avenue Entry Number IN-004 Year Entered 2017 The Entry Looking to create impact on the high street for their flagship store, Boux Avenue approached us with the idea of wrapping their flagship store with a giant flashing LED bow. Our creative team loved this idea, and quickly got to work producing drawings, CAD visuals and even mockups to put around the .... [More]

Entry Title Coca-Cola Inline QPD Category IN. Innovation Company Name Smurfit Kappa Display UK Client Company Name Adare International (On behalf of Coca-Cola European Partners) Entry Number IN-005 Year Entered 2017 The Entry To fully understand and appreciate the uniqueness of this design, please review the attached video files that will demonstrate the innovative features that are key to understanding the success of this campaign and will demonstrate that this is no ordinary pallet display. This design innovation allow.... [More]

Entry Title Denta Dog for Pedigree Dentastix Category IN. Innovation Company Name Custodian Client Company Name Mars Ireland LTD Entry Number IN-006 Year Entered 2017 The Entry This was a complex project particularly in the design development stage. It was a challenge to conceptualise a 3D structure of a dog made from cardboard only, that would be strong enough to carry the weight of multiple product packs whilst providing the required durability and high-impact appeal. Th.... [More]

Entry Title Eucerin Summer Sun Window Box Category IN. Innovation Company Name Pivotal Retail Marketing Limited Client Company Name Beiersdorf Entry Number IN-007 Year Entered 2017 The Entry When people think of innovation most people think of High Tech solutions with interactive screens etc. However we think innovation should be about more than that. Our Window Box display is not an expensive screen or display its actually a low cost unit made from card but the design and theatre it cr.... [More]

Entry Title Hellmans Griltopia Category IN. Innovation Company Name Smurfit Kappa Display (Ireland) Client Company Name Charterhouse Unilever Entry Number IN-008 Year Entered 2017 The Entry We were awarded this contract based on our design and innovative design. The design met all criteria of the design brief in a fun, creative and effective way that was still efficient to produce and build in store. Hellmann’s were so happy with the display that they placed a 2nd order before we had f.... [More]

Entry Title Jameson Limited Edition Display 2017 Category IN. Innovation Company Name Custodian Client Company Name Irish Distillers Pernod Ricard Entry Number IN-009 Year Entered 2017 The Entry We were tasked with the creation of a set of disruptive FSDUs to showcase and tell the story of the Jameson Limited Edition Bottle '17 whiskey. To support the Limited Edition Bottle display stand we also incorporated matching bottle collars that were NFC (Near Field Communication) enabled. NFC is me.... [More]

Entry Title PG Tips Motorised Toaster Display Category IN. Innovation Company Name StormDFX Ltd Client Company Name Unilever Entry Number IN-010 Year Entered 2017 The Entry The use of a generic structure gave the unit great stock holding but by adding a theatrical header we gave the unit a completely new dimension. Retailer and brand were extremely pleased with the outcome as we adhered to in-store guidelines in dimensions and specification yet gave something unique an.... [More]

Entry Title Pringles Under Counter Impulse Display Category IN. Innovation Company Name Design & Display Ireland Client Company Name Kelloggs Ireland Entry Number IN-011 Year Entered 2017 The Entry The under counter area has been been dominated by crisp brands for decades. It's a prime location for impulse sales and one which brands regularly butt heads over. Pringles approached Design & Display to design a unit that could fit in this prized area along side existing competitor products. Pringl.... [More]

Entry Title Tesco Nationwide POS Audit Category IN. Innovation Company Name SMP Group Client Company Name Tesco Entry Number IN-012 Year Entered 2017 The Entry The app developed for the Tesco Audit was created from scratch, from a detailed brief supplied from the client. The app underwent continuous development and fine-tuning during a the trial audit and then also during the nationwide audit itself. Our teams of account managers (who understood the Tesco .... [More]

Entry Title Vans MTE Category IN. Innovation Company Name TRO Client Company Name Vans Entry Number IN-013 Year Entered 2017 The Entry In line with the launch of its winter clothing line, Vans wanted to produce an exciting and innovative in-store launch experience to educate customers on its new products. The MTE shoe and clothing line was different to the brand’s previous collections, featuring more engineered products specificall.... [More]

Entry Title Walkers Sarnie Campaign 6case stacker Category IN. Innovation Company Name Smurfit Kappa Display UK Client Company Name Walkers Snacks Limited Entry Number IN-014 Year Entered 2017 The Entry We created a new design which efficiently housed the case stock and ensured the product was protected whilst also allowing us to integrate and remove a header from the rear of the display. This reduced material costs which increased overall sales value but also drove co-pack efficiencies by removing.... [More]