Entry Title |
Interactive Shopping Experience Installation |
Category |
20. Installation |
Company Name |
CJ Retail Solutions |
Client Company Name |
Boots |
Entry Number |
20-001 |
Year Entered |
2017 |
What was the client brief?
The Agency was tasked with implementing a new interactive shopper experience across 111 of the largest Boots UK stores. In the run-up to Christmas, the high street retailer wanted to create a premium “Emporium” space to showcase different brands by offering a range of services including engraving, g.... [More]
Describe how the project was accomplished including any challenges that had to be overcome?
The greatest complexity was taking a large-scale retailer with minimal in-store digital technology to the point where it could offer the latest in retail technology to its customers over the Christmas period. As Boots UK’s digital partner, the Agency undertook every aspect of this transition and use.... [More]
How did you ensure a high compliance / success rate for the project?
The greatest complexity was taking a large-scale retailer with minimal in-store digital technology to the point where it could offer the latest in retail technology to its customers over the Christmas period. As Boots UK’s digital partner, the Agency undertook every aspect of this transition and use.... [More]
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