17. Flagship & Store

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Entry Title	Boux Avenue LED Christmas Bow
Category	17. Flagship & Store
Company Name	SMP Group
Client Company Name	Boux Avenue
Entry Number	17-001
Year Entered	2017

What were the objectives behind the store concept?

Our client approached us looking to install a large 3D flashing bow to the front of their Boux Avenue flagship store in Oxford Street, London as part of their Christmas campaign for 2016. To be installed externally to the shop front, the bow would be exposed to the winter elements for a total of two....
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How were the objectives met and what were the results?

We set to work undertaking an initial site survey at the store to establish any particular production requirements or identify any challenges we might face during installation. The shop front presented an uneven surface, with two large store signage panels extruding from the visual merchandising win....
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Entry Title	Coast, Metro Centre
Category	17. Flagship & Store
Company Name	Checkland Kindleysides
Client Company Name	Coast
Entry Number	17-002
Year Entered	2017

What were the objectives behind the store concept?

There is an emotional connection with a Coast purchase, which is unlike other high street brands. The product they sell is worn for occasions and moments that women want to remember forever; weddings, parties, birthdays, important events spent with friends and loved-ones. For that reason, it’s not j....
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How were the objectives met and what were the results?

Key Design Features: •As the go-to destination within the store, the 'Dressing Room' is bigger than a typical high-street changing room; this is a space designed to empower women. The social aspect of shopping and trying clothes on has been considered, with flexible fitting rooms that open out into ....
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Entry Title	Game Flagship Store Refresh
Category	17. Flagship & Store
Company Name	The Delta Group
Client Company Name	GAME RETAIL LIMITED T/A Game
Entry Number	17-003
Year Entered	2017

What were the objectives behind the store concept?

Game wanted to create a destination for their two flagship stores by using various in-store experiences and expertise to drive online sales in store. Initially the idea of Game charging for the use of its in-store gaming facilities faced backlash, and customer investment needed to be justified. The ....
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How were the objectives met and what were the results?

Events, eSports and digital saw GTV growth of 80% over the 23 week period, while new retail categories including VR, digital content and PC gaming accessories grew by 31%.
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Entry Title	Joseph Cheaney, Henrietta Street
Category	17. Flagship & Store
Company Name	Checkland Kindleysides
Client Company Name	Cheaney Shoes Ltd
Entry Number	17-004
Year Entered	2017

What were the objectives behind the store concept?

Joseph Cheaney & Sons is the latest brand to join an exclusive range of independent retailers in Covent Garden. Chosen for its distinctive feel, the Henrietta Street location reflects the historic character of the area and the energy of its eclectic community. The 50 sqm space forms a statement stor....
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How were the objectives met and what were the results?

Henrietta Street re-tells the story of the ‘art of the shoemaker’ using signatures that illuminate the process in an authentic way. This creates a contemporary narrative within the store, driving a genuine love for the craftsmanship of the brand, and an even greater appreciation of their product. •T....
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Entry Title	Missguided, Westfield Stratford London
Category	17. Flagship & Store
Company Name	Dalziel & Pow
Client Company Name	Missguided
Entry Number	17-005
Year Entered	2017

What were the objectives behind the store concept?

Set up in 2009, Online rapid-fashion brand Missguided has achieved great global success, by 2016 they decided to make the move into physical retail, providing a space which offered a unique shopping experience for the Missguided core customer; females aged 16-25. Never a business to play it safe, th....
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How were the objectives met and what were the results?

As we did not know what product was going to land when designing the store, we did away with the traditional store layout and navigational props in favour of sets that allow for flexibility, as well as free exploration and increased immersion for the customer. One of the biggest challenges was also ....
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Entry Title	Nivea Men Showpiece Football Tunnel
Category	17. Flagship & Store
Company Name	StormDFX Ltd
Client Company Name	Beiersdorf
Entry Number	17-006
Year Entered	2017

What were the objectives behind the store concept?

Whether the Anfield Kop sends tingles down your spine or not, this was to be our objective, re-create the Kop End atmosphere but in the front of the Tesco Prescot store.One of the most exciting and testing briefs we’ve ever received – with a ?20k budget, and a fantastic front of store space at Tesco....
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How were the objectives met and what were the results?

We saw this was no “brief to studio project”. We took a team to Tesco Prescot to map out exactly how much room we had to use, investigate shop footfall and traffic issues, understand the limitations of such a large and busy store entrance. When we visited, we interviewed the store staff together wit....
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Entry Title	Ralph Lauren Outlet Stores
Category	17. Flagship & Store
Company Name	SMP Group
Client Company Name	Ralph Lauren
Entry Number	17-007
Year Entered	2017

What were the objectives behind the store concept?

Ralph Lauren were looking to give their outlet stores an uplift by implementing a new signage package that would elevate the brand in a promotional led store environment.The brief was to design, produce and implement a complete, fresh look and feel to the signage instore to replace existing, tired f....
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How were the objectives met and what were the results?

Working closely with the client, we then finalised each store allocation and Installation plan for each trial store. Production took place over a period of 5 weeks, with SMP being used as a central hub for the collation of fixtures, fittings, POS and signage, which were all placed into their alloc....
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Entry Title	Sky Engage Plus Nottingham
Category	17. Flagship & Store
Company Name	Alrec UK Limited
Client Company Name	Sky UK
Entry Number	17-008
Year Entered	2017

What were the objectives behind the store concept?

The objective set by Sky (and in full partnership with Intu, Nottingham Victoria Centre’s owner), was to develop and deliver a new one off, world class digital store specific to the Victoria Centre. The design is to show the very best of Sky and to give customers an experience that only Sky can. The....
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How were the objectives met and what were the results?

The stand has a 360° approach across two floor levels that compliments the challenging architecture of the centre while remaining true to the Sky brand. The design balances clear sight lines with large format 4K Sky content which acts as an attract element, projecting to all approach angles. Content....
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Entry Title	Window of opportunity for Vodafone
Category	17. Flagship & Store
Company Name	Haygarth Group
Client Company Name	Vodafone UK
Entry Number	17-009
Year Entered	2017

What were the objectives behind the store concept?

A window of opportunity for Vodafone Our challenge was a big one. How do you build brand awareness and bring to life an invisible product in a premium and impactful way – unlocking space, driving sales and strengthening relations with Harrods; one of London’s most iconic department stores? Answer: W....
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How were the objectives met and what were the results?

In keeping with Harrods’ high-standards, we knew our window display had to look amazing 24/7. And by drawing attention after hours too, it meant we could also maximise the relatively short promotional period while building a stronger relationship with this luxury retailer. So alongside a mesmerising....
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