Entry Title |
Testing Tool Cabinet |
Category |
15. Short Run – Permanent Display |
Company Name |
Coty |
Client Company Name |
Coty |
Entry Number |
15-006 |
Year Entered |
2017 |
Target Environment
Flagship Department Stores - Perfume & Cosmetics area [More]
Materials
Lacquered wood, glass, oxidized and polished brass profiles, glass apothecary bottles with juices and flowers. [More]
Objectives
Creating a luxurious testing cabinet and experience for the launch of Alexander McQueen Fragrances House. The Alexander McQueen Testing Tool Cabinet serves both a main purpose, i.e. to offer Fragrance trial, and the story telling purpose, with the reference to the Victorian Apothecary, the different.... [More]
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