Entry Title |
NIVEA Lip Display |
Category |
9. Cosmetics, Beauty, Hair & Fragrance - Permanent Display |
Company Name |
Superior Creative Services Ltd |
Client Company Name |
Beiersdorf UK |
Entry Number |
09-002 |
Year Entered |
2017 |
Target Environment
: Permanent Lip fixture in Wilkinsons stores. Adaptable and scalable to roll out across total estate as needed. [More]
Materials
The Gravity feed dispensers consisted of a combination of the following: •Dispenser - 1mm foam pvc Shute liner, 3mm clear acrylic shite dividers,2mm clear PETG Rear panel and 1mm clear PETG front panel •Back panel – 3mm white foam PVC •3D Lip stick – 500mm white polypropylene •2mm clear PETG shelf h.... [More]
Objectives
To modernize and reengage the Lip shopper in store. As this was not an ATL focus for us across the fiscal year, we were looking for a modern and disruptive permanent shelf solution that would both ease of shop whilst driving brand awareness through utilizing the UK No.1 Lip SKU as a strong sign post.... [More]
|