Entry Title |
Simoniz - Halfords Hotspot Display |
Category |
7. Home & Garden |
Company Name |
Cepac Instore |
Client Company Name |
Holt Lloyd International Ltd. |
Entry Number |
07-011 |
Year Entered |
2017 |
Target Environment
Simoniz has been a recognised brand name in the car aftercare and detailing industry for over a century. Its superior product portfolio is well established as a guarantee of long-lasting protection and brilliant shine. While recognisable within the valeting sector, its comprehensive range must compe.... [More]
Materials
The innovative display was designed and built using the latest in corrugated, board, printing and cutting technology. E flute corrugated board (1.1 – 1.2mm thickness) provided both crush-resistant strength and excellent quality surface for printing. 1500 microgram display board was also used for the.... [More]
Objectives
The rationale behind the marketing initiative was multi-faceted and designed to maximise brand awareness, sales and ultimately, revenue for the stockist. The display was commissioned to drive traffic into the car care aisle with eye-catching graphics and layout, and drive brand conversion at the poi.... [More]
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