Entry Title |
Walkers Sarnie Campaign 6case stacker |
Category |
6. Confectionery – Temporary Display |
Company Name |
Smurfit Kappa Display UK |
Client Company Name |
Walkers Snacks Limited |
Entry Number |
06-008 |
Year Entered |
2017 |
Target Environment
Small format stores, impulse, local corner shops and main estate. [More]
Materials
6 Case Stacker – E Flute corrugated, printed high quality flexographic post print, die cut and glued off-line(19,727 Stackers produced). Integrated header die cut from the back of the display. Pre-filled and shipped through the Walkers supply chain.Stacker Header Kit – 2 x lays of E Flute corrugated.... [More]
Objectives
The Walkers “Go Barmy For A Sarnie” built on past Flavour promotions and gave consumers the chance to win £10,000 every week for 11 weeks. Thomas Barkholt, marketing director at PepsiCo, said: “We know consumers love our flavour campaigns and retailers benefit from the buzz which they generate.”The .... [More]
|