Entry Title |
Kinder Surprise Side Rack |
Category |
3. Grocery, Convenience & General Merchandise - Permanent Display |
Company Name |
Creative Instore Solutions (Europe) Ltd |
Client Company Name |
Ferrero UK & Ireland Ltd |
Entry Number |
03-002 |
Year Entered |
2017 |
Target Environment
Ferrero's Kinder Surprise brand is well known for its unique three in one combination of quality chocolate, a surprise and a toy. Kinder were seeking to secure premium permanent promotional end placement within small format & PFS stores within the convenience sector. Kinder is a leader in the kids c.... [More]
Materials
The construction of the fixture is a mixed combination of metal, wire, vacuum formed plastic and print with each material selected to provide the most cost effective and functionally suitable solution for their individual purposes. The skeleton of the fixture is fabricated in metal and wire to provi.... [More]
Objectives
The overriding marketing objectives were to highlight the iconic brand image synonymous with Ferrero Kinder Surprise, interrupt shoppers, be fun and captivating for all and deliver a solution that could be deployed in premium placement locations within small store formats on-fixture. The permanent f.... [More]
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